Overview
What AI Studio is and how its pieces fit together
AI Studio is a platform for building and running conversational bots and AI agents across a website widget, WhatsApp, and Instagram, and for handling the real conversations that come out of them in one shared inbox.
Everything in AI Studio lives inside a workspace. A workspace is your team's own space: its bots, its agents, its contacts, its members. Nothing in one workspace is visible from another.
The four building blocks
Bots
A Bot is the thing a visitor or customer actually talks to. Every bot has one primary channel, chosen when it's created:
- Web: an embeddable chat widget you drop into your own site.
- WhatsApp: a real WhatsApp Business number.
- Instagram: a connected Instagram professional account's DMs.
WhatsApp and Instagram can also be connected to a bot as an add-on, alongside its primary channel, so one bot can answer on more than one surface at once.
Flow Builder
A bot's behavior is defined by a Flow: a visual, drag-and-drop conversation you build from cards (send a message, ask a question, branch on the answer, call an API, hand off to a person, and more). No code required to change what a bot says or does.
AI Agents
Where a Flow is a conversation you design step by step, an AI Agent is a conversational AI you configure and let reason on its own: give it a personality, a communication style, a set of documents or FAQs to learn from, and optionally tools it can call (like looking up an order). You can drop an Agent into a Flow as a single card, or let it run a whole conversation.
Inbox
Every conversation a bot has, on any channel, shows up in the Inbox, the shared view your team uses to watch live conversations, take over when a bot hands off, and follow up with customers directly. Contacts, tags, saved replies, and broadcast/drip campaigns all live here.
Where to go next
- New to AI Studio? Start with Getting Started.
- Setting up a channel? See Channels.
- Building a scripted conversation? See Flow Builder.
- Want an AI that reasons instead of following a script? See AI Agents.
- Handling real conversations day to day? See Inbox.